The article examines the major influences and events that led to Montreal, Quebec-based Zellers Stores' creation and implementation of the frequent buyer program, Club Z. Zellers is a mass merchandiser and a division of the Hudson's Bay Company. The article also analyzes Zeller's innovation in the adaptation of computer technology to store-level marketing and it also takes a look at some of the significant aspects of the Club Z implementation from an information system management perspective. The author explains that Club Z acts as a frequent shopper program and that it has won several awards in Canada and the U.S. 50 percent of households in Canada are members of Club Z. Shoppers earn points for every purchase they make which can be spent to acquire gifts from a special catalogue.